COMUNICAGENIA’S BLOG
Welcome!
Are you an entrepreneur? Do you have an SME and don’t know how to increase your audience?
In Comunicagenia’s blog you can find updated information about marketing strategies, social networks and, above all, the use of new technologies for companies.
If you like what you read, but you can’t do it on your own, count on our team! We will help you develop your ideas.
Artificial Intelligence: How did it come about and where is it going?
No one in the twentieth century imagined the scope of computing or the Internet. Social networks are part of our lives and allow us to be connected at all times, as well as allowing us to access different products and services. However, that is only a sketch....
What is Grok AI and how does the Artificial Intelligence launched by Elon Musk work?
In a move that shook the world of artificial intelligence, Elon Musk, the visionary entrepreneur behind companies like Tesla and SpaceX, has announced the release of the code for Grok, an innovative artificial intelligence developed by his company xAI. This decision,...
What is LLaMa and how does Meta’s new artificial intelligence work?
In the digital age we live in, artificial intelligence (AI) continues to permeate various aspects of our lives and revolutionize the way we interact with technology. In this context, the development of AIs has acquired crucial importance, especially due to the most...
What is Claude AI and how does this chatbot work?
In the current era, artificial intelligence has ceased to be a futuristic concept to become a reality that greatly impacts our daily lives. Among so many virtual assistants and chatbots that have emerged on the market, one stands out for its ethical approach, its...
What is ChatGPT and how does this pioneering Artificial Intelligence software work?
In recent years, artificial intelligence (AI) has ceased to be a science fiction concept and has become a palpable reality. Among the most notable advances in this field, ChatGPT, a platform based on artificial intelligence developed by OpenAI, stands out. Not only...
QR and NFC technologies in your marketing strategies
How many times have we seen those little squares full of geometric shapes in black and white, pasted on a container or on a poster on the street? You probably already know that it is the famous QR code, and you will also know that it can be scanned with a...
ComunicaGenia renews the QR code service applied to tourist information
Malaga City Council has renewed the QR code service applied to tourist information that has been provided for several years by the technology company ComunicaGenia. Using an intelligent platform, which can detect the user's language or mobile operating system,...
QR: a perfect complement for online wine sales
We've been seeing images of QR codes applied to various sites (brochures, posters, magazines, etc.) for years, but do we really know what it is? A QR code is a square two-dimensional barcode in which data can be stored. Any smartphone (through a free app...
Virtual reality and augmented reality applied to your business
As you may already know, new technologies and marketing always go hand in hand. Today we want to talk to you about two new technologies that people sometimes confuse, but that have many differences. We are talking about augmented reality and virtual reality. What is...
Augmented reality as a digital marketing tool
New technologies have changed people's daily lives, but also that of brands and companies. If they want to achieve commercial success, they cannot be left behind in terms of technology, especially with what has to do with digital marketing, if they want to...
A walk through the history of virtual reality
The Royal Spanish Academy (RAE) defines virtual reality as a "representation of scenes or images of objects produced by a computer system, which gives the sensation of their real existence". Today, beyond imagination and science fiction, it is possible to break the...
What is ASO positioning?
In recent times , ASO has become one of the trends when it comes to marketing strategies for mobile applications. The latter are becoming more and more numerous, there is no company that wants to stand out that does not have its own app. However, it is not enough to...
What are Progressive Web Apps?
Nowadays most of the population is familiar with the Internet. In Spain, we use more and more smartphones, to be exact, 81% of Spaniards have a smartphone. And what does this mean? Well, we have stopped using only the computer to surf the web. And that the mobile...
Marketing strategies to launch an App
Did you know that in Spain 4 million applications are downloaded per day? Year after year, Spaniards are increasingly "hooked" on our smartphones. In fact, there are already 27 million of us who use apps daily. However, being in the ranking of the most downloaded...
AI voice cloning: Helping those who can no longer speak
In the realm of assistive technology, artificial intelligence (AI) has paved the way for notable advancements, especially in the field of voice cloning. This technology could have profound implications for people who have lost the ability to speak. By using AI-powered...
What happens with the Music Industry and Artificial Intelligence?
The music industry and artificial intelligence (AI) are at a crossroads. This marks the beginning of a conflict that could redefine the creation and distribution of music in the 21st century. Recently, the Recording Industry Association of America (RIAA) has filed...
Why do students find it difficult to use Artificial Intelligence?
Some time ago a meme appeared on the Internet, where a student appears preferring Artificial Intelligence over Wikipedia. And although the meme might make you laugh, this is not exactly what happens in reality. Although the concept of education and AI seems promising,...
Revolution in customer service: chatbots and call centers assisted by AI
Artificial intelligence (AI) has emerged as a transformative force in the field of customer service. From humble beginnings as simple automated response programs to today's sophisticated chatbots, AI has come a long way. Traditional customer service, characterized by...
This is what Bill Gates thinks about the environmental impact of Artificial Intelligence
As artificial intelligence (AI) advances, so does its impact on global energy consumption. This increase raises concerns about its environmental consequences, especially as the world struggles to mitigate climate change. Bill Gates, co-founder of Microsoft and...
Apple Intelligence: what AI will be like for Apple devices
At the 2024 Worldwide Developers Conference (WWDC), Apple introduced a new suite of AI-powered features called Apple Intelligence. This innovative platform is designed to improve functionality and user experience on devices running iOS 18, iPadOS 18, and macOS...
This post is also available in: