In recent times , ASO has become one of the trends when it comes to marketing strategies for mobile applications. The latter are becoming more and more numerous, there is no company that wants to stand out that does not have its own app. However, it is not enough to develop an application, we also need it to stand out from the rest in the various app stores.
What is ASO?
It stands for App Store Optimization. In other words, it is a strategy through which we can optimize our application so that it appears among the first search results of the app stores.
For this reason, there are many who assimilate this term with SEO positioning. The main difference is that the positioning of applications has a very specific purpose, which is none other than to get users to download our app.
In addition, several factors come into play in a strategy of this type. The title, description, your icon, the category in which you are classified, the keywords we assign to you, and also user reviews are essential for optimization.
What benefits does it bring to an app?
Mobile applications are progressively replacing many web tools and companies’ own corporate websites. That’s why taking care of every detail of our app is essential. This concept allows you to optimize it and get the most out of it.
This trend has become an indispensable tool for managing any mobile application. Today there are more than two million apps within the Apple Store and the Play Store, a figure that continues to grow unstoppably. In this context, standing out is not always easy, this is where ASO comes into play. This makes us visible to users among the infinite applications they find when they search.
Where can we find help developing a marketing strategy?
App Store Optimization has a very important role in the world of mobile applications today. This has led to more and more people being interested in it. Articles and information can be found on the Internet.
But it is the agencies specialized in the development of apps that can offer help with real guarantees of success. Experts have an in-depth understanding of how app apps and app store search engines work. They can design both an App Store Optimization strategy and guide us when it comes to carrying out ours, it all depends on what we want.
Thus, ASO is already one of the keys in the implementation of any application. The development of an app must also take into account its own positioning so that the work has been worthwhile.
More Related Articles
QR and NFC technologies in your marketing strategies
How many times have we seen those little squares full of geometric shapes in black and white, pasted on a container or on a poster on the street? You probably already know that it is the famous QR code, and you will also know that it can be scanned with a...
What are Progressive Web Apps?
Nowadays most of the population is familiar with the Internet. In Spain, we use more and more smartphones, to be exact, 81% of Spaniards have a smartphone. And what does this mean? Well, we have stopped using only the computer to surf the web. And that the mobile...
Marketing strategies to launch an App
Did you know that in Spain 4 million applications are downloaded per day? Year after year, Spaniards are increasingly "hooked" on our smartphones. In fact, there are already 27 million of us who use apps daily. However, being in the ranking of the most downloaded...
This post is also available in: Español Français Русский Italiano