COMUNICAGENIA’S BLOG
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Are you an entrepreneur? Do you have an SME and don’t know how to increase your audience?
In Comunicagenia’s blog you can find updated information about marketing strategies, social networks and, above all, the use of new technologies for companies.
If you like what you read, but you can’t do it on your own, count on our team! We will help you develop your ideas.
Email Marketing, a fundamental tool for your business
No solo el correo electrónico continúa formando parte de las estrategias del marketing digital, sino que los resultados de estas campañas son bastante buenos. Esto es porque, en los últimos años, gracias al smartphone los consumidores están siempre conectados y usan...
Content marketing: how to design strategies for your business
New technologies have made the customer profile become more expert and demanding. Traditional advertising and marketing no longer serve the modern customer, it is no longer enough, the consumer needs something more. Therefore, in order to satisfy new consumers, always...
SEM: how to do search engine marketing
Search engines have become users' first resource when searching on the Internet using keywords to find the products, services and content that interest them, and that is why all brands seek to appear in the top positions. To do this, there are various online marketing...
SEO on LinkedIn: how to position your profile on this social network
We have already talked previously in our blog about why SEO is important for your company or about how to improve the SEO positioning of your website. And SEO, from the acronym for Search Engine Optimization (search engine optimization or search engine positioning),...
Introduction to Blockchain
It is possible that you have not heard this expression or that it is not clear to you what Blockchain is, but sooner or later you are going to end up seeing data about this, since it is a paradigm shift in our way of understanding the digital world that will end up...
Storytelling: telling stories as a digital marketing technique
In digital marketing and social networks, a picture is worth a thousand words, especially when it comes to videos. The excess of information that we find on the Internet causes users to pay less attention to long texts, while images and, above all, videos have the...
Hootsuite to boost your digital marketing strategy
As we have seen previously in our blog, new communication channels are already part of consumer habits and trends, and it is through these digital media where companies have tools that allow them to improve their relationships with users. In this way, it is easier to...
Google Analytics, Google Alerts and Google Trends: 3 key tools for your business
As we have seen previously in our blog, new communication channels are now part of consumer habits and trends, and it is through these digital media where companies have tools that allow them to improve their relationships with users. In this way, it is easier to...
Socialmention: how to know what they say about your brand on the Internet
As we have seen previously in our blog, new communication channels are now part of consumer habits and trends, and it is through these media, such as social networks, where companies have tools that allow them to improve their relationships with users. In this way, it...
Chatbots: A tangible reality for your business
The rampant technological development comes to offer comprehensive solutions to our audiences through networks. In the case of immediate interaction between brand and user, those known as chatbots have been gaining relevance in the field of digital marketing. Its use...
10 objectives, reasons and tips to include Instagram in your business strategy
Instagram is one of the latest social networks that have become popular and the one that has grown the most in recent years, reaching 800 million active users, since it is the most successful social network among young people. The main content of Instagram is images,...
Services: the new Facebook template for company pages
When creating a Facebook page, four tabs appear by default: photos, videos, events and likes; But numerous Facebook Page templates are also offered for business pages with other personalized tabs for each type of business, mostly due to Facebook's commitment to...
SEO and SEM: strategies to enhance digital marketing
When planning a good strategic line of positioning in networks, two concepts usually appear that have been trending upwards for some years. These are SEM and SEO. A good combined use of both can be one of the main points towards the success of a good marketing...
Big Data and online data analysis for your business
Information is power, and that is why what is known as Big Data is increasingly present in both multinational companies and SMEs, since collecting data, analyzing it and making strategic decisions based on it will be key resources for the success of your business,...
Child Themes: what they are and how to use them
The rise of new technologies and the massive use of social networks as a communication element for users and brands is a fact that has revolutionized the way we interact. Despite this, these channels tend to be the spaces through which dialogues are generated....
The new Twitter settings are going to affect your number of followers
Suddenly you go to Twitter and see that you have fewer followers than normal. If so, don't hold back, it doesn't mean that your audience has stopped liking you or that they have decided to boycott you. The explanation is much simpler. The platform is currently...
What to do in the face of an online reputation crisis?
The new communication channels are part of the habits and trends of consumers, and it is through these media, such as social networks, where companies have tools that allow them to improve their relationships with users. In this way, it is easier to modify the...
Why is it important to invest in internal communication?
In a context of new technologies that enhance interaction between audiences and brands, it is rare to find an organization that dispenses with any communicative action. Generally, companies tend to invest part of their resources in marketing and advertising as part of...
Advantages of 360º photography and video for digital marketing
For some years now, 360º and virtual reality technologies have been evolving hand in hand. More and more sectors are joining the new trends of developing their work digitally based on media based on these technologies. The marketing and communication sector has not...
The VR Observatory opens its doors for another year in Malaga
The second edition of the VR Observatory has opened its doors, starting this morning, at the Polo Digital facilities in Malaga. The day, which will last on July 18 and 19, began with the speech of the Malaga councilor, Francisco de la Torre, who placed emphasis on the...
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