COMUNICAGENIA’S BLOG
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Are you an entrepreneur? Do you have an SME and don’t know how to increase your audience?
In Comunicagenia’s blog you can find updated information about marketing strategies, social networks and, above all, the use of new technologies for companies.
If you like what you read, but you can’t do it on your own, count on our team! We will help you develop your ideas.
The importance of monitoring your company’s digital activity
Knowing the results or effects that our actions are having, on a digital level, is of vital importance when carrying out a good communication strategy. Monitoring will allow us to measure, and it is these measurements that will define the future of our campaign. From...
360º Communication: new concept to enhance your company
The development of new technologies has led to a revolution in the way that companies communicate due to the increasing need to generate synergies with their audiences. The constant search for new supports based on accessibility, interactivity and trust have made the...
Twitter for businesses: how to get visibility and interaction
In any digital marketing strategy it is essential to have a section exclusively for social networks. In recent years, these platforms have managed to keep millions of users from around the world hooked on a daily basis. For brands it is a golden opportunity...
From e-commerce to a-commerce: the online shopping revolution
Did you know that 3 out of every 4 Spanish users are online buyers? Electronic commerce in our country is evolving faster and faster. In fact, Spain occupies ninth place in the ranking of countries that buy the most online, surpassing other European countries such as...
Infographic | What is guest blogging and what are its advantages
The main objective when creating a website is for it to be visited by as many users as possible. This is where all existing online marketing strategies begin to be developed. At Comunicagenia we have talked a lot about SEO positioning and social networks, which are of...
How to create a successful business channel on YouTube
In terms of digital marketing, audiovisual content has been the main protagonist of 2017. Data on video consumption on the Internet has skyrocketed. According to We Are Social, the youngest sector of the population (between 18 and 24 years old) spends 71 minutes a...
Tips and platforms to improve SEO positioning
One of the first things to think about when starting a website is positioning. It is simply about working so that the page appears among the first results when performing a search on Google or other search engines. Although the goal is simple, achieving it can...
What is a Newsletter and what it can do for your company
Subscribe to our Newsletter!” Surely you have read that phrase more than once on any type of website. You may even be subscribed to one. By now, we assume you more or less have a clear idea of what these newsletters are (that's how they say it in Spanish). But you may...
Blockchain and Bitcoin: what they are and how they work
For a few years now, the word Bitcoin has been repeated on many websites and everything related to it has become news. The same thing is happening more recently with the term Blockchain. It seems to be something that a lot of people talk about, but what do these...
What is a landing page and how to design one | Infographic
Whether you have a business or are just starting out with digital marketing, this post is going to interest you a lot. One of the main functions of online marketing is to capture leads. Don't you know what they are? In more general terms, leads are the users that you...
How to broadcast live videos on social networks
Audiovisual content is the king of the Internet. Video is the content that most attracts consumers, especially since the widespread use of smartphones. And, of course, where the greatest consumption of videos occurs is on social networks, where you can find everything...
A complete list of 360° and 180° cameras
The virtual reality and 360-degree video are the biggest novelty in recent years. They are being used in many sectors such as video games, marketing, the tourism sector and even in medicine and education. With the great reception that this type of videos have had, it...
Tips for SMEs on social networks: how to be successful
Social networks are already essential for any type of company. In addition to having a presence on the Internet through a website, social media provides a level of interaction that is difficult to surpass. It is the fastest and most direct communication channel with...
Mixed Reality: what it is and how it works
Virtual and augmented reality have been two of the great technological advances in recent years. For now, the video game sector is the one that is making the most of these two technologies. However, they are increasingly making their way into advertising and marketing...
The most common mistakes in content marketing
Marketing has been transformed little by little in each era with technological advances. At first, it was limited to placing advertisements in the media (press, radio and television) and in transit areas in the form of posters. The arrival of the Internet was what...
How to get a responsive website
Computers have been part of our daily lives for quite some time now. However, now they have to share the stage with tablets and smartphones, which are gradually taking away their prominence. In fact, the smartphone has already surpassed the computer as a means of...
Success stories of brands that use Augmented Reality
Virtual reality and augmented reality have been leading the trend charts for several years, and continue to do so. Above all, it has been virtual reality that has been acquiring greater prominence when it comes to highlighting its potential for brands. It is a very...
The social media trends for 2018 are here
There are still three months left to start a new year. However, in the field of marketing you have to be prepared well in advance. Marketers and communication and social media professionals are already speaking out. The crystal ball has already been put into operation...
WhatsApp Business: what it can contribute to your company
After eight years being part of our lives, introductions with the most popular instant messaging application are not necessary. WhatsApp has 1.2 billion active users around the world. And, they also never tire of using it, since 50 billion messages are sent every day,...
Marketing with influencers, good or bad idea?
Since Instagram took off and bloggers took over, the word “influencer” has been thrown around a lot. Also on YouTube you can read names like ElRubius or Dulceida, Spanish “youtubers” who have managed to be the idols of millions of young people around the world. These...
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